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For Your Viewing Pleasure.
Century Furniture unveils a collection of home entertainment credenzas that marry “high style” and “high tech”…promising consumers a union that will last a lifetime.

High Point Furniture Market (October 2007)—Home entertainment is a rapidly evolving world of constant technological change. First came “TV as furniture” in 1950’s, with a picture screen nestled in a wood console of dubious aesthetic quality. (Remember those?) Then television sets emerged from their housing and got progressively less cumbersome. Beta gave way to VHS, which gave way to DVD, which gave way to TiVo® and the DVR. Flat screens arrived on the scene: projection…plasma…LCD. Giant speakers shrunk to far sleeker proportions, and where it once took five of them to create a rich surround sound experience, it now takes one. By 2009 the government has mandated that all signals must be digital. Beyond that, though, all we know for certain is that we don’t know what the future holds. We suspect that screens will get bigger and the guts behind them smaller, but who knows?

Century Furniture, P.O. Box 608, Hickory, North Carolina 28603
Telephone: 828-328-1851 • Fax: 828-328-2176

All this uncertainty makes buying home entertainment furniture a challenge. Two things in particular vex discerning consumers. First, there is a dearth of high quality furnishings in the home entertainment arena. Second, the relentless march of technology wreaks havoc with our attempts to buy something with a useful life.
“Consumers know that much of today’s technology is likely to be, if not obsolete, then certainly dated five years from now,” says Edward Tashjian, Vice President of Marketing for Century Furniture. “A lot of people accept that reality. When they upgrade their entertainment system they may buy a TV stand from the home electronics store and just make do. But they’re rarely satisfied with the results.”
“Think about how many TV stands you’ve discarded in your lifetime!” he
adds. “Disposable furniture is always the most expensive and ecologically unsound choice.”
Century’s solution? Go classic and high quality. Buy a piece of fine furniture that suits your design tastes and is adaptable to new technology, and keep it forever. If for some reason tomorrow’s home entertainment technology renders it unusable (perhaps 3D holographic images are beamed right into our homes), well, you can always move it to another room.
Century Home Entertainment Collection will debut at the Fall 2007 International Home Furnishings Market. A collection of eight exquisitely designed entertainment credenzas, it brings an unprecedented level of luxury to the home entertainment arena.
At 72” in length, the credenzas can support even the largest 16:9 aspect ratio televisions. These finely crafted pieces range in style from contemporary to traditional to Southwestern casual. Tasteful design and exceptional quality are the unifying factors. These credenzas are crafted using exotic veneers like Avodire, Ash, Maple, and Macassar ebony. They feature such intricate design elements as freestanding spiral posts, geometric moulding and carved “planking.” Like all Century furniture, these pieces are personalized by the end user. She has her choice of more than 50 complex, multi-step finishes replete with dry brushing, gold and silver leafing and hand rubbing options.“The idea is that the customer will choose this stunning piece of furniture and truly make it her own,” says Tashjian. “Century is known for selling lifestyles—and everyone’s is different. I think people are somewhat accustomed to the idea when they think about a sofa, for instance, or a dining table, but it’s really a new idea in entertainment furniture.” Not coincidentally, these designs complement many of Century’s most popular dining room, living room and bedroom groups. That means die-hard Century furniture aficionados will be able to extend their tasteful décor to their home entertainment areas.

In addition to partnering with upscale retailers and professional interior designers, Century plans to merchandise its new entertainment collection in some of the nation’s finer home electronics retailers. The quality and engineering features of these pieces are as impressive as their beauty. For example:

• One credenza features glass shelves that are illuminated from within, using the latest LCD technology to create an astonishing ambient lighting effect.

• All shelves, wood and glass, are adjustable. A consumer can position them anywhere in the shelving unit.

• Doors feature innovative hinges typically found only in high-end kitchen cabinetry.

• “Soft close” glides make drawers virtually unslammable. Selfclosing doors yield a similar benefit.

• Some items have glass doors. Others offer infrared repeater technology
that allows remote control functionality even when no equipment is visible.

• Back panels may be easily removed, no tools required. This aids both in ventilation and wire management.

The heights of these credenzas hover around 30 inches. Not only is this ideal for TV viewing, it’s also the same height as most console tables. That means these pieces needn’t be relegated to the home theatre; they may be used in living rooms, entry foyers, bedrooms—anywhere tasteful design is appropriate.
“Our motto at Century is ‘luxury of enduring value,’” says Tashjian. “We don’t make disposable furniture. And while we know this is a new concept in the home entertainment arena, we’re confident it will find a healthy market. Consumers now have a choice. Technology trends will always come and go, but good design and exceptional quality last forever.”

# # #

For more information, please contact Michelle Roll
(828) 326-8260
mroll@centuryfurniture.com.

Selections from Century Home Entertaiment Collection

The front of our elegant console flows outward in a gentle convex bow. A pair of curved “soft slide” doors feature Avodire veneers that come together to form an intricate starburst grain pattern. One adjustable shelf in each side; two more in center section. No-tool removable back panel.

Four doors, their fronts dressed in Avodire veneers that form starburst patterns, comprise the front of this sleek and lovely Maple console. Two cove-shaped display areas, each with an adjustable shelf, flank the center door section. Parsons leg base. One adjustable wood shelf behind each pair of doors. “Soft close” hinges on doors. No-tool removable back panel.

Crafted from Maple solids and Avodire veneers, this console has the same graceful profile as the one described above. The only difference?
We’ve replaced the wood doors with framed ribbed glass versions, creating a lovely interplay of textures. One adjustable wood shelf in each side. One adjustable wood shelf behind each pair of doors. “Soft close” hinges on doors. No-tool removable back panel.